FAT International for 75 Years of Porsche Motorsport at Museum für angewandte Kunst Wien — Graphics Design

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To celebrate 75 Years of Porsche Motorsport, FAT International and Porsche showed two of their Le Mans racing cars – the 1994 winning Dauer 962 LM and the 1997 Porsche 911 GT1 – at the Museum für angewandte Kunst Wien (MAK).

Set in Gerstner-Programm, the campaign stripped MAK’s institutional identity to red on black, carrying the pixel-sorted #36 962 LM from the Porsche Museum archive.

MAK’s Säulenhalle referenced Le Mans ’94 garage aesthetics, with DIY-like banners set in period correct Neue Helvetica and Brush Script, while the brand’s livery and car archive – FAT Index, running in FAT Camera and ABC ROM Mono – was made public for the first time.

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