Cherub Tricho

Cherub Tricho is a premier trichology clinic located in Canary Wharf, London. Strategic branding agency Atin was commissioned to undertake a complete visual evolution, establishing a “Minimalist Physician” persona that balances scientific authority with a restorative, sanctuary-like soul.

The primary wordmark is crafted using Tenor Sans, providing an elegant, bespoke foundation. To establish geographic authority, the ‘LONDON’ flagship descriptor is set strictly in Neue Haas Grotesk Light.

The broader typographic system relies on Inter (Light and Medium) for clean, clinical data legibility, contrasted with Canela (Deck Light and Text Light Italic) to provide a soft, human-centric touch for storytelling across their digital footprint and physical apothecary touchpoints.