Odds Studio Rallies Around Produce Stickers for a Type-Heavy Look for New RTD, Rallie

• Rallie is a new RTD canned cocktail envisioned to feel like a never-ending holiday
• Odds Studio teamed up with the founders to develop a retro-leaning can design that creates the illusion that the can is covered in classic produce stickers

Besties Sofia Amburgey and Livi Strickland recently put their heads together to develop a new canned cocktail concept.

Their idea was born from the feeling of a never-ending holiday (sign me up), and packaged in a snazzy, type-forward can. Working with the Paris-based Odds Studio on the branding, their coconut water, vodka, and fruit juice blend, called Rallie, was realized.