Twist by Ouidad

Redscout worked with Ouidad to launch a new line of hair products for curly hair, Twist by Ouidad. Twist is a new generation of curl care designed to celebrate the natural movement of textured hair.

Typography became a distinctive asset to bring the behavior of curly hair to life. Redscout selected Univers to create a typographic language that stretches, compresses, and undulates across every touchpoint, mirroring the shape-shifting nature and individuality of curls.