The Edit: five projects including Dokument’s soft, no-frills identity for fertility brand inne — The Brand Identity – Home of the Greatest in Graphic & Brand Design

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.

inne, founded by Eirini Rapti in 2017, developed the world’s first at-home fertility monitoring system that measures progesterone levels in saliva. However, their brand identity needed improvement to differentiate itself from competitors and prepare for scalability. Understanding the need for a unique, own-able design language, Dokument transformed inne into a purpose-led brand, creating a visual identity system based on the idea of ‘connecting with your inner rhythm.’ The team crafted a bold yet simple look, drawing inspiration from the intersection of innovation and human biology. Aiming to convey warmth yet scientific accuracy, they developed a series of soft, moving 3D compositions – some of which mimic pulsating, living organisms – complete with a refined colour and typography system to express inne’s purpose and values.

In a market that relies heavily on references, Kukla Scaffolding, a business (run by Andrej Kukla) in the scaffolding industry, has been operating successfully for over 17 years, working with developers across 14 European countries. When developing the visual identity for Kukla, Bratislava-based design company Studio Echt focused on recognisability and attractiveness, as well as ensuring the look avoided stereotypical tropes. The result is an identity designed to stand out to potential employees, focused on two stylised, distinct ‘K’s, sandwiched between two borders, mirroring a scaffold’s structure. Not only a memorable symbol, it can also be repeated and stacked to create a fitting structural pattern.

Being a farmer and agriculturist in today’s world is challenging. Not only do they have to deal with the unpredictability of dramatic seasonal weather shifts and labour shortages, but they also face immense pressure to address global issues like food security and sustainability. New Zealand-based design agency Designworks was tasked with updating the brand of Robotics Plus, a company focused on helping farmers and agriculturalists thrive in the face of these global challenges. Striving to help shift the company from a startup mentality to a global brand, they built an identity that positions Robotics Plus as a leader and game-changer in the industry, with a focus on credibility, humanity, simplicity, and effectiveness. These values culminate in a versatile and polished identity, led with a slick, typographic wordmark, alongside a design system that combines natural forms with engineered precision.

Thankyou is a brand that’s inspired by a radical idea – of creating thoughtful lifestyle products, which also help eradicate poverty across the world through its sales. Created in collaboration with Marx Design, ‘Thankyou Reimagined’ is a comprehensive social campaign aimed to drive home the brand’s overarching purpose in a fresh new way.. The extensive campaign includes a launch kit – with their body wash, hand wash and home cleaners, reimagined – a social media launch, and an immersive concept store called ‘The Inside.’ The entire campaign was handcrafted by Marx Design. Across its many touchpoints, such as the concept store – a minimalist, multi-sensory space – the design and packaging of the launch kit, and a line of tees in four colours, the studio opted for a lighthanded, typographic approach, bathed in a simple black and white palette.

The Office of Ordinary Things bring a bright and engaging design direction to what they describe as “humanity’s playbook for the next 100 years of carbon removal and beyond.” Created by 39 climate scientists, the editors behind CDR Primer invited the San-Francisco-based studio to design the book and website with the goal of capturing readers’ attention through clear and consistent design, while simultaneously acknowledging accessibility and sustainability. The book features a 100% post consumer recycled, FSC-certified paper for both the cover and interior, and a unique diecut arrow effect to reduce weight and carbon impact. The website, launched to make the project more accessible, is hosted on a solar-powered server, using techniques like caching, low page weight, and lazy loading images to reduce its carbon impact.