YummyColours Strips Away the Frills for No Nonsense in a Satisfyingly Direct Redesign

• Legacy hosiery brand No Nonsense has gotten a clean and precise brand overhaul courtesy of YummyColours
• In an effort to refocus and redefine for the modern age, the No Nonsense brand position and visual identity has been stripped down to just the basics

As a loud and proud maximalist, I’ve never been one for the “less is more” adage, but even I must doff my cap to the new No Nonsense redesign, executed impeccably by YummyColours.