Lush Flexes its DEI Program Co-Create for Día de los Muertos Collection

• Lush has released a collection of products for Día de los Muertos designed by employees through their Co-Create DEI program
• To authentically celebrate Día de los Muertos, this seven-piece collection was created by Lush employees with direct cultural ties to the holiday

Every year, Día de los Muertos sees a slew of brands roll out activations and campaigns to horn in on the holiday, too often in an opportunistic, tokenistic fashion. Cosmetics and body care brand Lush, however, just released its seven-piece 2026 Día de los Muertos collection, with each product designed by Lush employees with direct cultural ties to the holiday.