How&How Rebrands German AI Energy Supplier Zeus to Meteoric
How&How draws on silver age sci-fi for AI energy rebrand Meteoric
London design studio How&How has overhauled German AI-powered energy supplier Zeus Energy, renaming it Meteoric and introducing a futuristic visual system built on generative imagery, modular sci-fi iconography and custom LLM copywriting.
To challenge the aesthetic conventions of the traditional energy market, How&How partnered with the German B2B supplier to rethink its overarching strategy, naming, visual identity and digital platform.
The studio framed the business around an interstellar concept: out-of-this-world energy management made accessible on Earth. Grounded in hyper-efficient AI integration that automates complex energy workflows for corporate clients, the identity presents a sharp departure from legacy utility branding, especially by leaning into the science fiction a name like Meteoric evokes.
How&How explained, “To most CFOs, this level of respite sounds alien. So we positioned Meteoric as one: out-of-this-world power, finally available on Earth.”
Generative landscapes and technical typography
Central to the visual identity is an astronomical brand mark consisting of a multi-pointed star encircled by an orbital stroke, paired with realistic three-dimensional renderings of meteors. The primary palette pairs Carbon Black, Ion Grey, Current White and Bright White with high-visibility accents of Ember Orange and Burning Orange, supported by an extended palette of technical blue and neon green tones.
To establish art direction that captured hypothetical environments, How&How utilised generative tool Krea to create imagery depicting futuristic energy landscapes set 100 years ahead, alongside cosmic solar phenomena. The studio noted, “Imagery translates Krea prompts into art direction we couldn’t actually capture on camera.”
The visual system is supported by structured typography and modular scientific symbols. The typographic design prioritises clarity across both English and German text strings to make complex multi-syllable terms render legibly across digital interfaces.
Cinematic headlines and HAL-inspired copy
The brand voice uses a hybrid approach combining human expression with technical machine precision. Primary editorial copy takes cues from classic cinema, referencing the scale and tone of directors such as Christopher Nolan, Steven Spielberg and Stanley Kubrick, while secondary copy remains calculated and technical.
To manage functional communication, How&How introduced OSKAR, a custom large language model inspired by HAL. OSKAR was programmed specifically to write technical documentation, platform FAQs and routine operational copy across the client’s digital touchpoints.
As volatile pricing, opaque operational systems and demanding administrative processes across the European energy sector create brand friction for mid-sized businesses, more and more energy companies are turning to design studios for clear identity and definition.
In this landscape, How&How’s project, combining a touch of the familiar with a touch of the new, promises interesting possibilities for new lines of communication. The question, then, remains: does it land?