Questbean coffee packaging

Roadside Picnic redesigned the packaging for Questbean’s Blend and Instant Coffee product lines:

Building upon Questbean’s signature minimalist aesthetic, the renewed packaging translates the distinct character of each blend into evocative patterns to maximize visual immersion. While each of the five unique patterns holds its own independent charm, they come together to reveal the brand’s experimental and unique identity.

The packaging is set in Onlysans by Daria Cohen, distributed through Contemporary Type. Photography by Kwak Eun-jin of Studio Melange (스튜디오 멜란지 곽은진). The Blend packaging was printed by Paipack 파이팩, the Instant Coffee packaging by (Abbr.)coffee 에이비비알.