Fcklck Uses a Clever Phonetic Naming Convention for Shwung's Sleek NA Wine Branding

• Alcohol-free natural wine brand Shwung gets a clever brand system and label design courtesy of Fcklck, that spells out each varietal name phonetically
• Honoring the nomenclature of the wine industry while also making light of it, the system has all of the markings of sleek wine branding with a twist that nods to the 0.0% nature of the product

Four weeks before their print deadline, the founders of the alcohol-free wine brand Shwung approached the studio Fcklck with a big problem: After being forced to abruptly change their name, they needed new labels, and they needed them now. 

“Their core objective was to sustain momentum after a forced name change. Ours was to make sure that name change became a strategic advantage instead of damage control,” says Fcklck co-founder and creative director James Kruger. “That’s why instead of just designing four labels, we built a naming system that gave the brand an entire position in the wine proxy category.”