Elissa Silverman campaign website and logo

Elissa Silverman relies on Jubilat for her campaign as candidate for the D.C. Council.

The affable slab serif by Darden Studio carries the whole personality of the website. It reads like a confident editorial page, not a template. As the headline font, Jubilat’s Bold weight introduces the candidate, lists the things she’s fighting for, and calls on her supporters to get involved. A lighter weight, Jubilat Medium, is used in all caps for menus, ensuring that the website is easy to navigate and that everything looks cohesive. Commercial Type’s sans-serif Graphik serves as the complementary text typeface.

The bilingual campaign logo with the CTA in English and Spanish combines Stag with Stag Sans.