Nayla Arida

Date
27.10.26

Creative Nights has developed a comprehensive brand identity, including e-commerce for Lebanese fine jewellery designer Nayla Arida, drawing on her personal journey from Beirut to exile in France and, 25 years later, back to her roots in Lebanon.

The rebrand brings a stronger narrative to Arida’s jewellery, positioning each piece as a personal talisman inspired by heritage, devotion and the journey home. At its heart is a delicate emblem featuring two turtle doves carrying a branch, symbolising peace, commitment and belonging.

The visual identity combines three typefaces: Sackers Gothic, ABC Arizona and Akzidenz Grotesk, balancing refined typography with a more expressive, human character. A palette of warm sand, deep navy, blue and orange references Lebanon’s limestone streets, Mediterranean coastline and enduring optimism.

Extending across packaging, photography, motion and e-commerce, the system creates a distinctive world for each jewellery collection. The project spans brand strategy, visual identity, typography, photography & motion, packaging design, and e-commerce, creating a cohesive brand world that brings Nayla Arida’s story to life across every touchpoint. Gold embossing, tactile finishes and carefully art-directed imagery ensure every touchpoint reinforces the brand’s story, transforming a luxury jewellery experience into something more personal and meaningful.