
KDP 'Flips The Sip' With New Recipe and Brand Identity For 7UP
Keurig Dr Pepper (KDP) has announced a new formula and brand identity for 7UP in North America. The new packaging was designed by Deutsch, led by KDP’s design team, and is the brand’s first major update in over 15 years. In the shadow of the Cola Wars is the fight for lemon-lime soda supremacy.…


















