
Hovis and Kingsmill are now one business – and BrandOpus has given it an identity with no wheat in sight
Walk down any supermarket bread aisle, and you'll see the same three things over and over: a field of wheat (thankfully without Theresa May), a sliced loaf, and a sun coming up over both of them. It's the visual shorthand of British bread, and it's been doing the rounds since roughly forever. So…





















