
With grainy illustrations, Labeling Theory’s brand soaks Night Shift’s cannabis flowers in nostalgia — The Brand Identity – Home of the Greatest in Graphic & Brand Design
Adorned with illustrations of the sun and moon in a star-dappled sky, the identity and packaging of Night Shift, a growing cannabis brand in California, invite users to relax and rewind. Targeting an older audience seeking a nostalgic and mellow experience, the company offers classic strains that…






















